How to choose a fantasy sports game app development company?
The gaming industry has significantly boosted sports. Hence, the US market will have projected nearly 91.0 active million players by 2027. After understanding the market size it is capturing, it becomes essential for anyone who wants to enter the market to choose a great sports development business partner to leverage their users' experience to a new level.
Fantasy apps are generally IT-developed ads where users can have a real-time playing experience and earn rewards for their performance. These are active engagement apps where you can create virtual teams and play games like cricket, hockey, soccer, football, etc.
For these apps to flourish in the industry, a skilled and experienced team is essential, especially when the theme revolves around fantasy. Along with basic features, it has a knack for creative animation and characterization, too.
Here are a few tips on how you can choose some of the best fantasy sports game development companies for your future app:
Understand Your Business Needs
As the saying goes, "Customer is the king." For any app to develop and have a competitive edge in the market, you must understand the purpose of your app or business and develop strategies around it.
From integrating real-time stats to ensuring smooth user experiences, every detail matters, and to ensure this, set these questions write-
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What will make your app different from the existing ones in the industry
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What platforms will the app be available on- Android, iOS
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Which modes of electronics will it function on- desktop, TV, mobile phones, PSPs, and other gaming tools?
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What features do you want in your fantasy sports app?
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Do you plan to include daily fantasy sports (DFS) or season-long leagues(SLL)?
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Will you include sports beyond the NFL and NBA?
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What is your budget for development?
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What is the marketing budget allocation?
Once these questions are answered, you can analyze the team size, the kind of app you are building, the budget, and the ROI. To build trust, a company should focus on real-time data, live scores, and secure payment methods.
1. Personalization and Scalability
One thing that can never go wrong for any fantasy sports app is their personalization service offered to users to give a kick to their gratifying mode for games. Sports has always been more of an emotion than just a few players playing it; that's where the development teams should hit the nerve. An app should be customizable and offer sustainability in the long run. Some of the features include-
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Personalized sports tournaments or leagues with virtual teams
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Existing rewards based on users' interest
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Characterization as per user's personality traits
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Ability to handle multiple users without crashing
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Providing real-time speed for gamers to enjoy their surfing
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Engagement tools like customized social media sharing features, scoreboards with social friends, etc.
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Held events in specific months like March Madness and so on
2. Pre-Launch & Post-Launch Support and Maintenance
Advertisement and social awareness start not only after launching an app but much more before it, when the app is ready to launch or is in the development process, to get market insights and understand customer expectations. This is the only holy grail for any app to attain long-term sustainability and success in the market and keep users connected.
Similarly, after the post-launch of the app, the development and marketing team must ensure to keep users engaged and intact like-
- Provide chatbot services
- Keep asking for feedback
- Provide regular updates for Android and iOS users
- Fix all bugs and server issues
- Offer customized features and services
As a tech-based sports fantasy app, companies must offer maintenance and other necessary services to ensure quality and spike engagement.
3. Expert UI/UX Team
Designing and presenting is one skill that makes an average app reach stardom, just like the kind of dressing and decoration that steals the limelight at wedding functions. This is true for fantasy sports apps, too: the better the user experience, the more credibility rises.
The success of your fantasy sports app also depends on user experience.
To achieve the same, having an experienced and creative User Interface and User Experience (UI/UX) is essential as they are responsible for developing the interface around which users interact. The aim is to provide a high-speed navigating app interface that attracts the audience to try the app and get accustomed to using it. Therefore, the design must be very functional and easy to use. Harvard School reports that customer retention is expected to grow and boost profits by 25-29.
4. Have a deep check on Client Testimonials and Ratings
Sharing reviews or giving a testimonial for any app is not just an SEO tactic but one of the most crucial ways for users to connect with the app and its development team ahead of the company's claims. The reviews serve as honest feedback on the company's ethics and culture to promote what it claims and an example of the company's professionalism and reliability. Clients can also give reviews on third-party platforms like Clutch or GoodFirms.
Therefore, when the app is being reviewed, one must make sure these points are met-
- The reviewers' full names, pictures, and professional designations are posted.
- Their experience with downloading and installation process with manual
- Take a review on what features they liked and what they expect
- Ask about the professionalism and customer support features
The development team can also check reviews of other gaming sports apps to get an idea of what the competitor's apps lack, which they can implement and improve.
5. Check on their Technological Expertise
In sports-based fantasy apps, along with UI/UX support, skilled development adds to the value that comes with technological advancement. With market trends, new technologies must be introduced, and specifications must be created to offer expert services. A few such technical supports can be provided, such as real-time data, performance tracking, a safely secured payment gateway, customized scoreboards, data analysis, and automated suggestions, leading to a strong technical foundation.
Other features that are added are-
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Cross-Platform Development
To derive more user engagement, the app must be functional on various platforms like Android and iOS, performing across various apps to streamline the user interface with high-speed connectivity.
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Backend Development
The Backend team must have a strong data analytical background and be able to handle multiple users or high-traffic interfaces with high-speed connectivity.
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Front-End Development
The front face, which deals with customers, servers, and other user-related issues, must be very strategic and creative to handle the pressure and diversify itself to provide personalized attention and gain more attention.
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Data Integration
Fantasy sports development apps must be able to provide real-time data to users, such as scoreboards, leagues, tournaments, sports events, a live interface, a chatbot, chat support, social media engagement, and so on. They can also connect with APIs like Sportradar or Stats Perform to deliver timely and accurate data.
Conclusion
Success and failure are major elements of any app enhancement. Also, the pre-launch and post-launch sports apps can develop correct pricing models and create a competitive edge in the fantasy sports app market.
According to market trends and reports, it will capture $48.6 billion globally with a CAGR of 13.9% by 2027. Therefore, companies must also focus on getting the best quotations from various development apps to make the correct choice to collaborate with their sports-based apps. The UI/UX will also be a critical factor in deriving conversation, technical expertise and correct reviews and testimonials. It can flourish in the market and align with the business's future goals and vision.