Common Pitfalls to Avoid in Developing a Successful E-Commerce Application
As we all know, India is the second-largest internet market in the world as a result of increased internet usage. The number of smartphone users in the country has increased 4X over the last decade. Due to a number of variables, such as the growing popularity of smartphones, rising affluence, and reasonably priced data plans, the success of the Indian e-commerce industry and e-retail has significantly increased.
According to the Forbes report of 2024, the e-commerce market in India is projected to increase at an annual pace of 11.45% to reach INR 7,591.94 billion by 2029 from INR 4,416.68 billion in 2024. With over 800 million users, UPI transactions reached INR 125.94 trillion in 2022.
E-commerce users are expected to reach 501.86 million by 2029. This data shows us that the e-commerce market is booming and the need for top e-commerce developers has also increased significantly.
Every business is now available online and easily accessible through apps. Let us first understand in detail what e-commerce is.
What is E-commerce?
The buying and selling of goods and services over the electronic network primarily the Internet is called e-commerce. The funds are transferred online through a trusted medium.
Users can access e-commerce websites through their devices, such as laptops, smartphones, and others. E-commerce platforms like Amazon, Flipkart, eBay etc have gained popularity over the years.
Every day of an individual starts with browsing various products over these e-commerce sites or apps. Although the e-commerce market is rapidly increasing the failed number of businesses is also high in e-commerce due to various reasons.
In this blog, let us understand in detail the common mistakes to avoid for successful e-commerce website development.
Choosing the wrong e-commerce platform
Choosing the right platform for selling your products impacts your business. Since every business is of a different scale and size, selecting the right platform according to your business plays a vital role in developing a successful e-commerce application
For example, platforms like Woocommerce and Shopify are good choices for small businesses whereas, Magento and Bigcommerce are effective for the larger scale of business.
Selecting the right platform for your business impacts the success rate and retention also with the features that come with each platform.
Unattractive UX design
The proper and attractive application design attracts a lot of new users to the app. The appealing UX design is very important for the success of the e-commerce website.
If the design is unattractive and messy then the users feel less interested to go through the products or order anything from the site. So, make your UX design attractive and appealing to the users. Select the right e-commerce web design Agency to develop attractive UX designs for your e-commerce website
Lack of SEO content
SEO(Search Engine Optimization) content is something that helps you rank your site in the Google listing while users search for the product or services.
Not including SEO-optimized content can lower your rank and make the site invisible to the users. If you are a new business online then it is very difficult for you to gain visitors online without the help of SEO. So, organize your content on your site according to best SEO practices and use techniques to rank high on Google.
Lack of payment options
Customers need instant action and fewer steps to order a product. If there are less number of payment options available to order a product on your e-commerce site then the customers will not show any interest in the order.
If you don't accept the potential customer's chosen method of payment, they may choose not to do business with you since they won't create a new account to place an order.
Inadequate security measures
Security measures and safety plays a very crucial role as money is involved and most of the time customers prefer to pay online. Security precautions are crucial for both maintaining consumer trust and safeguarding private information. A lack of security measures can have disastrous results, including data breaches, a decline in customer trust, and legal issues.
Secure Sockets Layer (SSL) certificate installation can help protect user data and your website. This encrypts data while it's in transit between the user's browser and your website, protecting sensitive information like payment information and login credentials.
Insufficient product information
Providing enough information about the product is very important. This gives a clear idea about the product and its functionality.
If the information is not provided properly and not clear then customers will not show any interest in buying the products. Detailed info about the product shows customers that the product is reliable and also how it is good to buy from your site instead of your competitors.
Provide clear, concise and readable content to the users to make their decision easy to buy from you. This will also increase your retention rate.
Ignoring Social Media Integration
You must use social media to grow your customer base, increase visibility for your company, and build deep connections with them. Neglecting social media can result in missed marketing opportunities, lower customer involvement, and lowered brand recognition.
Include social media sharing buttons on your product pages and blog entries to encourage online conversation. This will improve both the visibility of your website and its capacity to attract new customers.
Lack of product photos and customer reviews
Post as many as product photos possible so that customers get a clear idea about the product and how it looks. Lack of product images creates confusion in the minds of customers whether to buy or not.
Customer reviews are very important for any business model. But in the case of e-commerce, it plays a vital role as customers mainly rely on customer reviews before buying the product.
Even Though you have the best marketing strategy adopted, customers will always look for reviews from other users about the product and its quality.
Post customer reviews frequently and also provide customer usage videos if possible for a higher success rate.
Wrapping Up
Developing a successful e-commerce website application involves both conceptual and technical knowledge. Always choose the right ecommerce website development services to develop your application which understands your requirements clearly and provides quality results.
There is a common element among all of these errors: prioritize the customers. Eliminate as many obstacles as you can, including those related to payment and shipping, site security, and navigation. Make sure your products are thoroughly studied to appeal to your target market, and that your e-commerce platform and the information of potential customers are secure.